Should you joinLIONSDEN?
A no-fluff independent review of Jordan Rassas' Sales University: a Whop community from £49/month with live coaching, a job board, scripts, and an AI sales coach.
Affiliate disclosure: We earn commission if you join via our links. Independent review, not affiliated with Lion's Den or Jordan Rassas.
Sales is the last honest meritocracy.
Closers get paid. Everyone else gets excuses.
The Den doesn't make you great. It reveals that you already are.
What LivesInside TheDen.
The Sales University is Jordan Rassas' training community on Whop: live daily coaching calls, a structured Knowledge Vault, an active job board, and direct access to someone who runs a real B2B sales operation.
Access Jordan's private Discord community of high-performing sales professionals, closers, and business builders. The room matters.
The Knowledge Vault: daily updates, 10+ hours group coaching, appointment setting, high-ticket closing, sales psychology.
Sales is 80% psychology. Jordan's internal team meetings, mindset frameworks, and discipline systems rewire how you operate.
Jordan's AI-powered sales coach is built into the Den. Practice objection handling, script drilling, and closing scenarios on demand. No waiting for a live session.
Active fractional and full-time sales roles posted directly in the community. Members report landing their first retainer client through the board within weeks.
Live role-play sessions and recorded call reviews. Structured feedback from Jordan's team on real objection handling. Reps under actual pressure, not theory.
A Man Who Claims £4 Billion in Sales
Still Gives Away His Best Ideas for Free.
16 shorts. Unfiltered. Sales. Money. God. Mindset. Parenting. Jordan doesn't perform for the algorithm. He says what he thinks. These are the ideas that built a 125-member community of closers. Drag or tap the arrows to explore all of them.
Jordan teaches the system he used to build £4B+ in client spend inside The Sales University. 125+ verified members. Daily training. Live coaching. One community. From £49/month.
Train With Jordan, Join From £49/moAffiliate disclosure: We earn commission if you join via our link.
Jordan.The Lion Glass.
14+ years leading elite sales teams. Father of 5. Jordan claims to have overseen £4 billion+ in client spend across his career, built doing it daily, not just teaching it.
Lion's Den / The Sales University is Jordan's active training community on Whop. 125+ verified reviews. 4.9/5 average. He runs daily live coaching calls alongside his real B2B sales operation.
ENTER THE DEN
Every level of the Den is built for one purpose: to make you a more dangerous salesperson.
LBA PROGRAMME
DEN MEMBERSHIP
ANNUAL ACCESS
FractionalSalesRetainer
Jordan's fractional model teaches salespeople to earn per-client retainers (he describes ranges from £2k to £15k per client), without working full-time hours. You sell the expertise, not the hours.
Identify Your Offer
Audit your current sales capabilities. Define what 'fractional' means for your business. Are you the closer, the trainer, or the operator?
Build The Process
Jordan's team helps you construct a repeatable, scalable sales system. CRM setup, script architecture, objection matrix.
Install The Retainer
Move from project-based to retainer income. Clients on monthly contracts. Predictable revenue. Zero revenue ceiling.
Scale Without Ceiling
Stack clients. Build a team. License your methodology. The fractional model has no cap. Only how hard you're willing to operate.
Model Your Fractional Income.
Estimate what a retainer-based sales model could look like for you.
Planning tool only. Actual results depend on effort, skill level, market conditions, and individual execution. No earnings are guaranteed.
Who Belongs in
The Den.
The Closer
You're already closing deals but want to charge more, work with better clients, and build a sustainable retainer model.
The Ambitious Rep
You're in a corporate sales role, consistently hitting quota, but you know you're worth more than a salary cap allows.
The Entrepreneur
You run your own business but struggle with consistent client acquisition and high-ticket conversions. Sales is the missing piece.
The Sales Leader
You manage a team or aspire to. Jordan's internal meeting access gives you a rare window into how elite sales operations run.
What The Community Says.
Sentiment themes are editorial summaries based on public Whop reviews. Individual results vary.
Built for closers who want to join the pride.
Lions Den was created to teach high-ticket B2B sales the right way: real operations, real scripts, and a community of closers who actually close.
Our Story
Jordan started Lions Den because he was tired of sales courses taught by people who've never actually closed a high-ticket deal. He was running a real B2B sales operation, closing £10k-50k deals, building a team, and people kept asking how he did it.
So he opened the doors. Not to a course. To his actual company. Members got access to his internal team meetings, his scripts, his CRM, his deal flow. Everything that made his operation work.
The community has 125+ verified reviews on Whop with a 4.9/5 average rating. It's not a course. It's a seat in the room.
Who We Are
14+ years in high-ticket B2B sales. Father of 5. Jordan claims a track record of £4B+ in client spend overseen.
Active fractional sales team running real deal flow daily.
What We Stand For
Real Operations
Access our actual company, scripts, and CRM. Not just a course.
Proven Reviews
125+ verified reviews on Whop with a 4.9/5 average rating.
Community First
Active community of closers helping each other. Real support, real strategies.
This Is
NOT For You
If...
The Den is not a motivation podcast. It demands performance, accountability, and genuine commitment to becoming elite. Lions don't coach sheep.
What The Skeptics Say.
What We Actually Answer.
Every high-ticket coaching offer gets scrutinised. Here's what critics ask, and why the answers hold up.
All results depend on individual effort. Income claims represent exceptional performance. Past results do not guarantee future outcomes.
I Joined The Sales University for 30 Days
In May 2026 I paid the £50/month membership and documented everything day by day: the coaching calls, the job board, the AI tools, and what actually changes in 30 days. Not a summary. A diary.
Read the 30-Day Diary →What £49 Actually Gets You.
Everything You Need To Know.
The Door Is OpenENTERTHE DEN.
The sales industry is ruthless. The Den is where those who thrive come to operate at levels most won't reach. Your next move determines the next 12 months.
Affiliate disclosure: We earn a commission if you sign up via our link. This is an independent review , opinions are our own.