Jordan Rassas

Who is Jordan Rassas?

Jordan Rassas — known online as “The Lion Glass” or LionGlass — is the founder and primary face of The Sales University (marketed as “Lion's Den”) on Whop. He presents himself as a high-volume sales leader with 14+ years of experience in B2B and high-ticket sales, primarily in the energy sector.

Jordan is also a father of five and publicly vocal about faith, strong-masculinity values, and mindset principles. These themes appear throughout his community content and are central to his personal brand.

Claimed career track record

Jordan claims to have personally closed or overseen £2–4 billion in client spend across his career. He describes this as spanning over 14 years in senior sales leadership, during which he managed teams of hundreds of salespeople.

These figures appear across his Whop community page, his sales content, and member testimonials that reference Jordan's credentials. We have not independently verified the £2–4B figure — it is Jordan's own stated track record.

Jordan also runs what he describes as an active fractional sales operation — meaning he is not just teaching sales but actively managing real sales processes for clients. Members of The Sales University report that access to Jordan's “real business” is part of the community's value proposition.

Co-creator: Tom

Jordan co-runs The Sales University with “Tom,” who is frequently mentioned in member reviews as providing daily value, coaching, and hands-on community engagement. Tom's public profile is lower than Jordan's, but reviewers consistently credit both Jordan and Tom in positive reviews.

Communication style & brand

Jordan's style is high-energy, direct, and implementation-focused. He publicly shares team meetings, leads sales calls in front of members, and positions The Sales University as the place where doing comes before theorising. His content spans YouTube, Instagram, and TikTok under the “LionGlass” handle.